JASON ARSHAN
On October 15th, the house of Zaharoff announced the newest Zed creator joining the 3rd iteration of their Golden Pineapple Award winning Zed creator line of fragrances. This announcement is perhaps the biggest since the limited edition Zed collection first launched years ago.
These days it may seem like every week a new content creator is announcing some sort of fragrance collaboration, but this was far from the norm in the perfume industry until Zaharoff popularized the concept. That’s part of the reason why the anticipation for 3.0 has been so high. Working with flavor house Mane, these are elite level collaborations.
Founder George Zaharoff had always envisioned the Zed creator collaborations to be a free flow of creators with some names returning, as well as, new faces sharing their perfume stories. For the 3rd iteration, TLTG Reviews and Stay Fresh Productions are back. Joining them is The Giant Connoisseur, Jordan Omogbehin, known the world over as WWE’s Omos. He has wrestled around the world including with Brock Lesnar at Wrestlemania, held multiple world championships, and now the 7′ 3″ Superstar has joined the World of Zaharoff.
This is not just another celebrity putting their name on a product. Jordan Omogbehin is a true fragrance connoisseur dedicating much of his free time to reviewing his favorite fragrances. He has a genuine love for fragrance and like all Zed creators creations, he was given full creative control over his fragrance.
All three Zed 3.0 creations are available now for purchase. But hurry, these are limited releases and you don’t want to miss them!
Sun-Kissed Island from TLTG Reviews
Seamless Soul from Stay Fresh Productions
IBÈRÈ from The Giant Connoisseur
With the announcement of Zed 3.0, Zaharoff has once again shook the fragrance world. Given the impact Zed creators have had on the industry since their initial launch, it will be interesting to see what shifts we may see this time around.
The limited edition Zed 3.0 collection is available now!
© PRODUCT PHOTOS COURTESY OF RETAILER SITES
Having dedicated over a decade of his life to the psychology of scent, "the voice of fragrance" joined Pinappos with the express purpose of sharing his passion for perfume from a unique perspective. During his journey, he has launched Arshan Persia, hosts the annual Golden Pineapple Fragrance Festival, and has quietly built a reputation as one of the world's foremost fragrance connoisseurs.
